About our companyIconic Worldwide Berhad (196901000067)(8386-P), formerly known as Sanbumi Holdings Berhad, is a Bursa Malaysia listed company that is primarily involved in tourism and property businesses. Iconic Worldwide is currently expanding to transform into a significant property player in the Northern Region of Malaysia while making strong inroads nationwide.
Dato’ Tan Kean Tet, the new substantial shareholder and Managing Director of Iconic Worldwide, is at the forefront to reposition the company to achieve strong prot margins and a revitalized culture that supports healthy growth.
Dato’ Tan is the founder and chairman of Iconic Group, a Penang-based company with property development and hotel projects such as Icon City, Iconic Hotel in Seberang Perai and Iconic Skies condominium in Penang. Dato’ Tan had ventured into property development via the incorporation of Iconic Group in 2011 and subsequently expanded the business of Iconic Group into the hospitality sector in 2016. The Iconic Group has completed property development projects worth about RM600mil in gross sales value to date.
For many years, Iconic Group under Dato’ Tan’s stewardship has enjoyed an admirable stature as a reputable and outstanding developer in the northern region, and his collective experience played a crucial role in orchestrating the currently ongoing collaboration projects between Iconic Group and the formerly known Sanbumi which is expected to guide the latter towards a brighter future ahead.
The aforementioned projects include:
To uphold long-term relationships and provide the very best in health, safety and shelter which will enable businesses, families and individuals to grow and prosper.
We strive to embrace a trace-disciplinary ethos – bringing together exquisite design, lifestyle technology and environmental artistry to shape a vibrant society that invests, lives and works within a sustainable, cultural and healthy environment.
We are passionate about our Business, our Brand and our Stakeholders, we believe that passion is a fundamental requisite of good business.
We are responsible towards the entrepreneurial value-embracing conduct of our Business. We create and maintain positive experiences by staying conscious of our actions and how they impact others.
We regard integrity as a critical core value. We act with honesty and sincerity in everything we do. We say what we mean, do what we say and build confidence in our team. We adhere to truthfulness without compromise.
We measure, monitor, manage and improve productivity, processes, tasks and ourselves, not just creating value for shareholders and stakeholders, but to be the maestro of the industry as our business evolves.
We strive to be the best and work hard to deliver an excellent service to our customers. We go above and beyond our commitments and actively seek opportunities to excel at what we do. We uphold world-class quality services and offerings above all.
When the wind of change blows,
some build walls,
while others build windmills
Indeed, how businesses deal with change is vital to their survival. Sanbumi faced a number of challenges in the past years, but in my point of view, challenges are inevitable, and our commitment to a better future remains. It was the complex economic conditions of the time that will sculpt us into a stronger organization today as Iconic Worldwide. Through our highly efficient and agile management structure and unfailing commitment to revolutionize our business model, Iconic Worldwide will be able to navigate the challenging fiscal climate and evolve into one of the nation’s most resilient and trustworthy key players in the property industry.
During 2019, we accelerated the transformation of our business and our platforms for future growth. Through my appointment as Executive Director of the company in January 2019, we welcomed new shareholders, new colleagues and iconic brands into our business. We also transformed our approach to building a more sustainable business with the launch of our joint-venture projects between Sanbumi and Iconic Group. These transformational initiatives will have a significant impact on the way in which we bring our property and hospitality products to market, improve and measure our performance, contribute to our communities and engage with our internal and external stakeholders. It is a considerable undertaking that puts renewed focus to revitalise Sanbumi and drive the company into the next cycle of growth.
We cannot embark on this journey alone. As the property market of Malaysia grows, we grow right along with it. I always envisioned a company that is in sync with the trends and innovations of realty, and flourishing in accordance. We endure being the market vanguard, as we expand our network, adopt new business models and become a quality benchmark in the highly competitive property market in the northern region of Malaysia.
Which is why, on behalf of Iconic Worldwide, I would like to express my deepest gratitude to our very own community of employees, partners and shareholders who share our vision. Our focus remains the creation of sustainable value for all our stakeholders. Most of all, I look forward to what we will accomplish together.
Thank you.
Dato’ Seri Tan Kean Tet
Managing Director
Iconic Worldwide Berhad
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